Posted on September 19, 2011
October is the time to boost awareness to breast cancer and help fight back against this terrible disease. We here at Howl at the Moon, will begin our national “Drink Pink” campaign to help raise money for breast cancer research.
Starting two years ago, we started selling a 24-ounce tropical
cocktail called Pink Paradise in Chicago the entire month of October. With each Paradise sold, Howl at the Moon donated a portion of the proceeds to the Lynn Sage Foundation, a local charity that raises funds for Northwestern University’s Breast Cancer Research Center.
With the success of the campaign in Chicago, we decided last year to increase the exposure of this campaign to reach all 11 of our locations and we have added it to our national drink menu! In the first twelve months of the new menu deployment, over $15,000 has been raised nationally! We hope to break a single month record for Pink Paradises sold this October and we need your help.
The Pink Paradise ranges from $10-$17 depending on the market, and are available all year long.
For more information, please visit http://www.lynnsagefoundation.org/InGoodTaste.aspx