Posted on August 13, 2013
Every October, Howl at the Moon begins the Drink Pink campaign, which helps raise money for those affected by breast cancer. Started 3 years ago, Howl began selling a 24-oz tropical cocktail called the Pink Paradise in Chicago for the entire month. With every Pink Paradise sold, Howl at the Moon donated a portion to breast cancer awareness foundations. With the success of the campaign in Chicago, Howl decided to extend to campaign to every market and make the drink available all year with portions continuing to go to various foundations. Since it’s first year, the campaign has raised over $42,000!
This year, we’ll be partnering with the Open Arms foundation; a breast cancer outreach fund that helps programs designed to support breast cancer patients as well as preventative care for women who cannot afford it.
To help kick off our Drink Pink campaign, we are asking you to help us pick a shirt to sell for the month! 100% of the sales will go to the Open Arms Foundation – vote today and pick one up in October at any Howl at the Moon in the country!
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