Posted on September 25, 2013
Howl at the Moon is getting ready to launch its national “Drink Pink” campaign to help raise money for breast cancer this October.
Starting two years ago, Howl at the Moon started selling a 24-ounce tropical cocktail called Pink Paradise in Chicago the entire month of October. With each Paradise sold, Howl at the Moon donated a portion of the proceeds to breast cancer awareness foundations.
With the success of the campaign in Chicago, Howl expanded the campaign to reach all 12 of their locations and have added it to their national drink menu as a way to donate all year. Since creating this campaign, Howl at the Moon has generated over $45,000 for various foundations. For the past two years, Howl has partnered with the Open Arms Foundation: an outreach program that helps with the prevention of breast cancer as well as assiting those in need.
In addition to the Pink Paradise drink, customers can purchase Howl at the Boobies t-shirts with 100% of the profits going to Open Arms.