Posted on March 22, 2011
Howl at the Moon, a nationally established dueling piano bar, has begun it’s
national “Drink Pink” campaign to help raise money for breast cancer research.
The Chicago-based company started their fundraiser last year by selling a 24-ounce tropical
cocktail called “Pink Paradise” in their Chicago location the entire month of October. With each Paradise sold, Howl at the Moon donated a portion of the proceeds to the Lynn Sage Foundation, a local charity that raises funds for Northwestern University’s Breast Cancer Research Center.
This year, Howl at the Moon has chosen to create a national campaign for the Pink Paradise as well as feature the libation on their company-wide annual drink menu to greater benefit the Lynn Sage Foundation. In the first six months of the new menu deployment, over $5500 has been raised nationally and Howl is hoping to double that in the next 6-months alone with a digital and print campaign increasing awareness of the drink.
The Pink Paradise ranges from $10-$17 depending on the market, and are available all year long.